What Is Social Media Marketing?

Social media marketing is a completely new, but vital part of online marketing that has taken off in the last few years. A brief definition of it is the process of increasing traffic to your site or gaining attention online though social media sites.

What are social media sites?

These types of sites are ones that rely on human interaction to work, such as Facebook, Twitter and YouTube. They all require social actions that differ in the way they work such as Twitter gives you 140 characters max to say something or through a video or picture, whereas Facebook also you unlimited characters and the chance to add many photos at a time, join events or share updates.

What is social media important?

Social media marketing is very important to enhance and support search engine optimisation (SEO) efforts as once a page of a site or a link is found by social media users, it can then go 'viral' pointing many links back to the website which in turn is seen as a sign of popularity to the search genies and giving a boost in rankings to the said site.

Taking a look at the big three, as mentioned above Facebook, Twitter and YouTube we can have a look how each of these social media sites helps your marketing efforts.

Using Facebook is probably the easiest and most common social media site that people have heard of. Although Twitter has millions of users, many people only use Twitter to follow celebrities or directly for their business. The average Joe will not always be found on Twitter, whereas with Facebook as it's all about you, then a lot of people use it.

Both small and large businesses rely on Facebook to help promote offers they have at the time, as well as using it to post photos and videos. It's also a great was to get people to interact as users can share updates from businesses, meaning that social media marketing is made all that much easier.

Having a page of Facebook is the way to go for businesses and encouraging people to like it through incentives such as competitions and prizes means that people are willing to tell others about your page, and then subsequently about your business.

Twitter as mentioned above is not as all consuming as Facebook because of the type of people using it, but if you are using Twitter to interact and make relationships and network then it is even more effective than Twitter. This is because people do not have to trawl through a page to see what you are about. What you say and do is limited to the 140 characters so you have to be clear and concise in your actions and words, therefore making it easier to impress people (or annoy them!)

Twitter takes some hard work where social media marketing is concerned as you have to build up a flowing before you can even start to influence flowers and getting that following is the start of the battle. People will not want to follow you if you constantly tweet promotional tweets or are always retweeting others messages. You have to make sure you are worthy of following and that what you say will engage people.

Once you have achieved this, then you rinse and repeat and keep writing what you have been writing that attracted your followers on the first place. Your message and business can then be spread across Twitter giving you invaluable links.

YouTube is also so commonly known that, like Twitter, you have to be very focused to successful use it in your social media marketing campaign. YouTube works more for educational websites and those selling things that could benefit from demonstrations. Using the right tags and descriptions also adds to the campaign so people can find your videos using the tags.

The videos have to be well made, and if you take the time to compile theses videos and people like what they see, it can take a matter of hours for your videos to go viral, again giving you national and even international exposure!

Insulating a Slipform Stone House

There can be no question that insulation should be of primary importance when considering new house construction. Slipform stone houses are no exception to this rule. Helen and Scott Nearing, early proponents of this stone building technique, claimed that their New England homes were comfortable year-round without much thought given to insulation – indeed, their first slipform home was built right into a Vermont cliff-face, and made use of bare ledge as one wall. While the thermal mass of the earth itself surely served to maintain house temperatures above freezing, by modern standards, there can be no doubt that this uninsulated stone house would make for a chilly winter. Insulation is key to efficiency, and there are a number of ways to insulate a slipform stone structure.

Stud Wall and fiberglass batting

One common approach to the question of insulation in stone and concrete structures is the construction of a standard framed stud wall against the interior wall. This framed wall is then insulated in the traditional manner, using fiberglass batting insulation between the studs. While this approach works fine, and brings the comfort of familiarity to many builders, the construction of the stud wall is wasteful, and the studs themselves present the opportunity for thermal bridging, significantly reducing the overall insulation of the house.

Rigid Insulation

Rigid insulation offers a number of opportunities when it comes to insulating slipform stone homes. Rigid insulation, correctly installed, allows for no thermal bridging and creates a tight envelope inside the house. There are a number of techniques for building this type of insulation right into the walls themselves, either by laying the insulation inside the forms as you build, or replacing the interior forms entirely with nailbase – rigid insulation mated with OSB, plywood, or even sheetrock on one side.

Adding rigid insulation after the walls are standing can present a challenge to the typical owner / builder. The biggest hurdle here is figuring out how to secure the insulation to the stone / concrete wall. One of the best ways to do this is using furring strips – narrow boards attached to the wall, into which screws can be driven. A powder-actuated nail gun, or ramset can be used to attach the furring strips to the wall. Another approach is to embed the furring strips into the concrete itself as you build the walls. The downside to this approach is that the furring strips will degrade and rot away over the decades, leaving gaps in the wall and weakening the overall structure. Fully removing the furring strips and replacing them could be a challenge.

Spray-on Insulation

This nifty product could be used to spray a seamless layer of insulating foam directly onto the interior of the slipform wall. The insulation would then be cut, sanded, or squashed flat before a finish layer of sheetrock is applied. Both of the above approaches present difficulties when it comes to hanging anything on the walls, as there are no interior studs for screwing or nailing into. Strategically placed furring strips could be used for this purpose.

There are any number of other conventional and unconventional approaches that you might pursue in insulating your slipform stone masonry structure, but these three options are both simple to implement and proven in many homes over a number of years. Whatever you decide, it's very important to ensure that your slipform stone house is snug and well insulated.

Emotional Abuse – Living With Resentment and Anger

It's not breaking the eggs that does the lasting harm; it's the continual walking eggshells. Emotional damage has a way of lingering in the times between resentful, angry, or abusive flare-ups. The empty, dull ache of unhappiness is most accurately measured in the accumulative effect of these small moments of disconnection, isolation, and dread. Take the

The following quiz reveals what it feels like to walk on eggshells day after day. Read it aloud – the objectivity in hearing your own voice say the words – especially your answers -is the first step toward healing.

If you live with a resentful, angry, or abusive partner, you probably have a vague feeling, at least now and then, that you have lost yourself. In your constant efforts to tiptoe around someone else's moods in the hope of avoiding blow-ups, put-downs, criticism, sighs of disapproval, or cold shoulders, you constantly edit what you say. You second-guess your own judgment, your own ideas, and your own preferences about how to live. You begin to question what you think is right and wrong. Ultimately, your perceptions of reality and your very sense of self change for the worse.

The cold fact is that it's hard not to lose yourself in the morass of what you should say or what you need to do (to keep things peaceful) and how you're supposed to be at any given moment. If you have to be one thing one minute and behave a different way in another (depending on your partner's moods), your confidence and sense of self can seem to disappear. You begin to feel that you can not reclaim yourself or begin to feel better until he changes and starts treating you better.

The understandable but tragic expectation that you are dependent on him for your emotional well being is the first thing you must change. You must heal and grow, whether or not he changes. Although our inborn sense of fairness and justice tells you that he ought to be the one to make changes, your pain tells you that you need to become the fully alive person you are meant to be. This means that you have to remove the focus from him and put it squarely on you. Happily, that is also the best thing you can do the help him and your relationship. This book will help you reclaim your true sense of self. That is its primary goal. But it will also help change your relationship.

All the tools you need to heal are in these pages. All the tools that he needs to replace resentment, anger, or abusive behavior with compassion are also in these pages. The first part of the book is about reintegrating your deepest values ​​into your everyday sense of self. This will make you feel more valuable, confident, and powerful, regardless of what your partner – or anyone else – says or does. As you read these pages and reconnect to your deepest values, you will naturally, forcefully, and compassionately demand value and respect from your partner. Your compassionate demand for change is likely to be the only thing that will motivate him to once again be the man you married. But whether or not he changes, you must connect with your enormous inner value, resources, and personal power to stop walking on eggshells and to emerge as the richly creative, beautiful whole person you truly are.

The Worst Things

One of the worst things that can happen to your health and happiness is to live with a resentful, angry, or abusive partner. The worst thing you can do to your soul is become a resentful, angry, or abusive partner. And the worst thing you can develop in a love relationship is an identity as a victim, which destroys your personal power and solid sense of self. The cry I hear over and over again from women who walk on eggshells is, "I do not like the resentful, angry person he's made me."

To stop walking on eggshells, you must overcome abusiveness and victim-identity. Your emphasis must be on healing, growth, and empowerment. The true issue at stake is your core value – the most important things about you as a person – not his behavior or your reaction to it. As you reinforce and reconnect with your core value, you are far less likely to be a victim. As you experience the enormous depth of your core value, the last thing you will want to do is identify with being a victim, ie with "damage" or with bad things that have happened to you. In your core value you will identify with your inherent strengths, talents, skills, and power as a unique, ever-growing, competent, and compassionate person. You want to outgrow walking on eggshells, not simply survive it, and you do that only by realizing your fullest value as a person.

You Both Walk on Eggshells

If you feel that you are walking on eggshells, you probably do not realize that your partner is, too, though in a different way. He is so reactive to you and so unable to regulate his reactions that he constantly expects you to say or do something that will "push his buttons" and "make" him withdraw or attack. He feels that you are totally in control of his emotions, and all he can do is pout or shout like a defiant child. He feels that you control him.

The Pendulum of Pain

Please do not make the mistake of thinking that you can heal yourself simply by getting in touch with your understandable resentment and anger and leaving your relationship. Most of the women who leave (or nearly leave) out of resentment and anger end up returning out of guilt, shame, and anxiety, when they see how lost their husbands seem without them. They enjoy a brief honeymoon period following the reunion, until the tension returns and the resentment and anger get overwhelming. So they leave again (or withdraw emotionally from their husbands), only to face renewed guilt, shame, and abandonment anxiety, once the resentment and anger subside. Sometimes economic considerations drive women to return to these relationships, but they are not the most compelling factor. Research shows that women with means return to walking-on-eggshells relationships as often as women who are financially dependent. My own mother, like many of my clients, was the sole support of our family, yet she returned to my unemployed, resentful, angry, and abusive father 13 times in my first 11 years of life.

This pattern of leaving (or nearly leaving) out of anger and resentment, only to return out of guilt, shame, and anxiety is a hallmark of walking on eggshells. I call it a pendulum of pain. It has nothing to do with your "indecisiveness" or your personality. It follows from the strengths of your emotions, from your attachment to your husband, which we'll explore more in the next chapter. Resentment and anger at loved ones always resolve into guilt, shame, and abandonment anxiety. These painful, completely irrational emotions keep you attached to your husband no matter how bad the relationship is – these emotions developed in our brains at a time when to leave the tribe meant certain death on your own, by starvation or saber tooth tiger.

As long as you love someone, the only way to keep resentment and anger from turning to guilt, shame, and anxiety is to stay resentful and angry all the time. It might be safer if you did stay resentful and angry all the time, but that is probably not your nature. When your resentment subsides and your anger is exhausted, the pain of seeing someone you love in distress can become overwhelming and make you return to your now-remorseful, if not helpless, partner. However, if he does not learn to regulate his resentment, anger, or abusive behavior with compassion for himself and for you, the pendulum will swing back and forth, again and again.

Top 5 CPA Marketing Strategies

CPA (Cost-Per-Action) Marketing is an internet marketing income opportunity that's very similar to affiliate marketing. The difference between affiliate marketing and CPA marketing is the fact that CPA networks pay you every time a user clicks on your link and takes an action – like fills out their email address, register on the landing site or download and install an app on their phone .

The actions required to profit from CPA programs depends on the specific program, but unlike affiliate marketing, CPA programs do not require an actual purchase to be made. This means that it's much easier to profit from CPA programs since users are only required to take a certain action, and then you get paid. With affiliate marketing, the user has to complete a purchase and pay for a product / service before you get paid.

This is only one of the advantages CPA marketing holds over affiliate marketing. It's also easier to convert users with CPA programs since the programs are usually related to global interests – like "Win the brand new iPhone 6s" or "Win a $ 100 Amazon Gift Card". There's also a lot of different download CPA offers available on different networks – with these programs, your audience needs to download an app or game on their phone for free, and then you get paid for every install you refer.
These are all offers that targets a much more generic audience than a specific internet marketing or weight loss product you'd promote through affiliate marketing.
Now let's take a look at my top 5 strategies for driving traffic and conversions to your CPA offers.

# 1 – Use a squeeze page

The most important part of succeeding in the CPA marketing industry is to make use of a squeeze page. By using a squeeze page, you are increasing your chances for a conversion, while building a list of ready-to-take-action subscribers at the same time.

A squeeze page is a simple "landing page" where visitors will land before they are directed to the CPA offer. Your squeeze page should contain relevant information related to the CPA offer you are promoting – ask users to enter their email address into your email subscription form to continue. Once they add their email to your email subscription form, redirect them to the CPA offer. You can also have your auto responder send them an additional email with a link to the CPA offer in case the redirect did not work in their browser, or they closed the browser too soon.

# 2 – Use Social Media

Social media is a very important part of CPA marketing. Millions of users are turning to Facebook, Twitter, Pinterest, Google+ and other social media networks every day to catch the latest news, check up on their friends, search for coupons and offers, and much more.

This means that it's the perfect place to drop links to your squeeze pages / CPA offers. By promoting your CPA offers on social media, you are tapping into millions and millions of traffic – and if you do a good job, you can drive a lot of traffic back to your links.

The strategy to use here is to first join some groups related to the niche your CPA offer is targeting. If you're promoting a trial offer for a new dieting pill, then you should join health and weight loss related groups / communities on social media.

Once you've joined a couple of groups, start sharing helpful content with the group. Your content should provide some value – do not simply drop links! After a couple of posts, the group members will start to recognize your name and you'll have better authority in these groups.

Now it's time to drop a link to your CPA offer – add a good description and tell the group why they should click on your link. Also add a creative image that related to the niche you're targeting.

When dropping a link in these groups, be sure to add the link as close to the top as possible without starting the post with the link. Start with a title, drop the link and then add a description. The reason for this – when you create a long post on most social networks (except Twitter, where your tweets are limited) the post will be "shortened" with a "…" link that will expand the post. You want your link to appear above the text that gets cut off so people will be able to click on the link even if they do not expand the post.

# 3 – Use Document Sharing Sites

Document sharing sites allow you to share PDF documents with others – they put your documents on their site and anyone browsing their site are able to see and read your documents.

This is another great way to drive traffic back to your CPA offers! By simply sharing a couple of documents related to the CPA offer you are promoting, you are able to drive hundreds to thousands of visitors back to your link, bringing you more conversions and more profit.

You might be wondering what documents you can share here … it's actually quite simple. Do some research about different topics in the niche your CPA offer is targeting. Try to find a few different topics you can target. Then create a simple new document on your word processor and start to write about the specific topic. If you're using a word processor such as Microsoft Word, you can also choose one of the templates that the software comes with to create a nice layout for your document. I usually go with the "Reports" templates.

Add some helpful information in your document – anything more than 5 pages would do. The more helpful and the more closely related the information you share is compared to the CPA offer you are promoting, the higher the chances of getting more conversions on your clicks. Make sure you add a couple of links to your CPA offer in the document!

Share your documents on as many document sharing sites as you can. Be sure to add unique descriptions for your document on each site, and also include a link back to your CPA offer in each description.

# 4 – Use Instagram

Instagram is a social media network that focusses on multimedia – images and videos. This network is owned by Facebook, and it's almost as popular as Facebook. Instagram received millions of unique daily visitors, and there's millions of new images and videos posted every day.

With Instagram, you can post images and videos, and you can tag them so people can easily find them. You can also like another person's posts, as well as comment on them. The more comments and likes your post received, the better chance of going viral.

Instagram also allows you to follow other people, and offers a "timeline" view with the latest posts by the people you follow. The more followers you get, the more exposure your posts get.

Now to drive traffic back to your CPA offer using Instagram can take a while to get started, but once you've tapped into this market, you can drive hundreds of dollars' worth of conversions each and every day from Instagram alone.

To use this method, you should create a new Instagram account. Name your account something that relates to the offer you are promoting. You also need a landing page / squeeze page hosted on a custom domain – you CAN NOT link directly to a CPA offer or you will be banned.

Add a profile picture that relates to your niche, and then add a bio that relates to the offer you are promoting. And finally add a link to your squeeze page in the "Website Link" field while updating your profile.

Now you should add only 1 new image / video per day on your Instagram account. You can find millions of images on the internet related to your niche. Tag your image with popular tags – there's many different apps and websites that will give you the most popular and trending tags. Then hit publish.

Once you've added your image, start to follow a couple of people in your niche. Also like some of their pictures, and also comment on some of their posts. Do NOT spam – be thoughtful and considerate, and find a good balance between posting new images / videos, following other people, liking other's posts and commenting on posts.

Continue doing this and you'll soon start building up followers and driving traffic to your squeeze page. Just be-aware that this drives MOBILE TRAFFIC so you need to ensure both your squeeze page and the CPA offer you are promoting are mobile-optimized.

# 5 – Use PPV Advertising

The last strategy for gaining a lot of profit with CPA marketing is to use PPV advertising. PPV advertising is pay-per-view promotion, which means you pay an amount based on the total number of views your ad receives.

This type of advertising works, you just need to find the right network. There's several different PPV networks that you can make use of, and it will take some trial and error before you finally succeed – but keep at it and you will soon hit your first $ 100 day!

PPV advertising can cost you as little as $ 0.01 per visitor, which is really cheap. Imagine being able to convert offers at $ 0.01 per visitor. That's insane!

The only downside to using PPV advertising is the fact that most PPV networks require a large amount to start with. Most PPV networks will only allow you to start off with an amount of $ 50 + – this means you should have some startup capital if you want to use PPV.

If you do not have this much to spend right now, do not worry. There's still an upside to this!

I've shared with you 4 different strategies you can use to drive traffic to your CPA offers without having to spend a lot of money. Most of them are actually completely free. This means you can drive free targeted traffic to your squeeze pages and CPA links. So if you follow the first 4 strategies, implement them and keep with them, you will be able to push up your CPA earnings to the point where you have enough to invest in PPV advertising.

How Does the Media Influence the Economy?

Does the media have any influence on the economy? The media has influence, good or bad, on the economy. I am not stating that it is the only thing driving the forces of the economy, but if you think about all of the bad news that has been out about how little people are spending, layoffs, a downed economy, and other variables; it does have some influence on what people do.

When the news coverage talks about how bad an economy is doing, it can help to drive fear into the lives of people and force people to spend less in an economy. That fear can also trigger businesses to slow down on spending, which can also have an effect on other businesses. Have you ever watched the news and heard stories about various crimes that may have happened and felt like crime is rising in your area? You see, businesses rely on other businesses to make money as well. Doctors use other doctors to get referrals and businesses do the same with other businesses. Here is one example. A slow economy means that fewer homes are built due to slower sales. This would also mean less lumber, flooring, tile, paint, sinks, bath tubs, dry wall, light sockets … and the list goes on for the supplies being used to make homes. And the products are made by more than one manufacturer. This also would mean less sales people and workers would be needed for all of these industries.

You should ask yourself how do you feel about things after hearing about it on the news? Do you think good or bad depending on how the topic is covered? And does it affect or influence your decisions about buying a particular product? Automobile recalls can help to decrease the confidence of consumers to buy a particular automobile. Even though the recall could be on one model, people may stay away from the brand if it is publicized repeatedly in the media. Post why? People may be conditioned to think that the product, or products, that the manufacturer makes are unsafe.

The good news is that in this economy, all businesses are not suffering. The news that most people hear is only about companies that are laying off workers or companies that are completely going out of business. But why do we not hear about all of the other companies that are doing well, increasing margins, increasing profits, and expanding in this economy? It is probably because bad news sells faster than good news. People are sometimes more interested in bad or tragic news verses being more interested in good and prosperous news. If you think about any changes that you have made in your life during the recession and how you are spending more or less money. This is also a contributing factor that a lot of people have been doing as well.

You can look at discount stores and know that they are drawing in more people than normal during the recession. Post why? The reason is that people are looking to save more and keep more money in their pocket. When this happens, people tend to go to other resources that are available to get some of the same things that they are used to getting. You can also look at the stock markets. They tend to fluctuate when instant media coverage of financial cuts for the government of businesses are announced. This happens in real-time since the information is available everywhere online, television, cell phones, and radio. Have you been affected by the news that you hear or watch? The media can be a power influence on us all. I am not saying that it is a bad thing, but it does have some influence on what we do and how we think.

The History and the Uses of Jet Fuel

Over the past centuries, aviation has become one of the most developed inventions. Aviation had also become one of the most important forms of transport. Without aviation, we would not be able to travel across the globe for a short period. We would still rely on ships to travel, which is time-consuming and not efficient. However, the development of the aviation industries also leads to the elaboration of a new type of fuel. This new kind of fuel was focused mainly on air transport, and it is another vital item to all planes. All aircraft use a type of fuel known as jet fuel or aviation fuel. Without aviation grade fuel, planes would have no source of fuel to power the powerful jet turbine engine that would generate lift and other electrical power for the aircraft.

As plane engines get more complicated, they would require more sophisticated types of fuel to power the engines more efficiently. Common gasoline was not ideal for planes. At the dawn of aviation, most planes have a small, simple engine that powered automobiles. However, simple gasoline was not the best fuel for the powerful engines used by piston-driven airplanes that were developed in the 1930s and 1940s. Simple gasoline was not as efficient, and it did not have a high-octane rating. All types of fuel have a benchmark rating. The benchmark was its level of octane. The higher the amounts of octane allow a powerful piston engine to burn its fuel efficiently. During, the Jet age, the newly invented jet engine does not require a type of fuel that vaporized as easy as before. Instead of using old gasoline, they turn to a mixture of Kerosene and Gasoline. This first type of jet fuel was known as JP-1. Later on, there was a newly developed JP-8, they used this one type of fuel because it had a higher combustion rate and was less carcinogenic. All jet fuels only have a requirement that all types of aviation fuels would not ignite at low temperature, to prevent any fire accidents.

In the commercial plane businesses, they use jet a fuel. Jet a grade fuel is pure kerosene, and it has a flash-point of 49 degrees centigrade. Jet a fuel is a high-quality fuel. If jet a fails the purity and other quality tests for use on jet aircraft, it is sold to ground-based users that have less demanding requirements. Commercial jet fuel as well as military jet fuel often includes anti-freeze to prevent ice buildup inside the fuel tanks. Having ice build up in fuel tanks is one of the last things a pilot could wish for during their flight. In today's market, jet fuel cost around 0.95 cents per gallon. Jet fuel is cheaper than petrol as it is pure kerosene and commercial airlines buy them in bulk, making the price cheaper. Before jet fuel can become usable kerosene has to be extracted from crude oil and purify so it will burn cleanly in jet engines. After extraction is completed, the chemist must figure out the blend of kerosene and gasoline to make the fuel as efficient as possible, and keeps the engine from unnecessary misfires.

In conclusion, the introduction of Jet fuel changed the face of the aviation industries. Without aviation grade, fuel air fares would cost more because they would have to use petrol to run the engines. The uses of jet fuel are also more efficient for planes as they were designed for the job.

How to Turn Your Unhealthy Lifestyle to Healthy

Is an unhealthy lifestyle your responsibility or the health care system's? Well, as an advocate for healthy lifestyles, I believe that each individual must take responsibility for their choices, actions and their overall health. That being said, this simply means that health is a matter of choice. When you are not healthy because of your consumption of fatty foods, high-sugar drinks, smoking, drinking alcoholic beverages (in excess) or not exercising regularly, you are contributing to your unhealthy lifestyle. With the freedom of choice comes the responsibility to choose wisely.

When you choose to turn your unhealthy lifestyle to a healthy one, you reduce your chances of getting sick, you reduce your visits to the doctor and you get a much better chance of preventing future diseases. My equation for turning your unhealthy lifestyle to a healthy one is:

(+ CHOICES) + (+ ACTIONS ) = (+ HEALTH)

To be successful … it must start with YOU.

Then, we must turn our attention to education. Education is the key to changing the thought patterns of the younger North American population from unhealthy lifestyle choices to healthy lifestyle choices and actions. General health is on a downward spiral and in order to stop it from getting worse, we must educate our children today so that they can attain a level of expertise in the care of their own health.

These suggestions may seem simple but did you know that only 3% of Americans maintain a healthy lifestyle? The research is published in the journal Archives of Internal Medicine and the 4 criteria that define a healthy lifestyle are:

  1. Not smoking
  2. Healthy weight
  3. Eating healthy – minimum 5 vegetables and fruit per day
  4. Exercising 30 minutes, 5 times per week

So step up, take responsibility for your choices and those of your children and take appropriate action. Leading a healthy lifestyle should be the necessary expectation of a much larger percentage of our society. There are huge benefits to turning your unhealthy lifestyle to a healthier one such as increased life expectancy, reduced disease risk, reduced medical costs and improved quality of life.

Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.

The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.

2. Targeted marketing is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.

The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.

The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.

A Compaq Guide About Business Setup in Dubai

Dubai is the one of the fastest growing business hub with the state of the art facilities available for local and international business. Dubai is an integral part of business world and is leading with innovation. Dubai is politically stable and has strong economic culture and government of Dubai offer friendly business regulations which attracts the investors from around the world. This article will provide you a Compaq guide regarding business setup in Dubai. Before you start your business in a unbeaten economy like Dubai first you need to under the culture of it. Dubai being an international city is a multi-cultural city, people from all around the world are present in Dubai. After familiarizing yourself with the cultural you must learn about the rules and regulations and kind of the business you can start.

Legal structure of business setup in Dubai is according to UAE Federal Law No. 8 of 1984, and after the amendment in Federal Law No. 13 of 1988 – the Commercial Companies Law, and its by-laws regulate the function of foreign business in Dubai, United Arab Emirates. In wide terms the requirements of these regulations are: The Federal Law requires a total local equity of not less than 51% in any commercial business and describes seven categories of business organizations which can be established in the UAE. This regulation explains the requirements in terms of shareholders, directors, minimum capital requirements and business incorporation processes. This law further lays down the requirements of governing conversion, merger and dissolution of companies and businesses.

In Dubai, you are given plenty of opportunities; you get benefits of best economy based on strong administrative foundations. Authorities of Dubai have divided the city in different economic jurisdictions. You can start different types of businesses in Dubai bases on type of business and location; types are divided in three main categories which are Mainland, Free Zones and Offshore. Another thing to remember is that Dubai welcomes foreign investment but there are rules and regulations that must be followed. In order for you to enter in Dubai, UAE you need to have sponsor, a sponsor will take your responsibility. Importance of a sponsor can be determined by the fact that for any purpose if it is business or you are just visiting you must have a sponsor. When it comes to start a business in Dubai you are require having a sponsor, any kind of business needs a sponsor or service agent. In mainland a local resident or a of United Arab Emirates based company act as a sponsor, for professional service you need service agent as sponsor and for setting up a free zone business you also need a sponsor, in this case free zone acts as your sponsor .

Business setup in Dubai mainland requires you to have a valid license issued by the administrative authority. The name of the authority is Dubai Economic Development (DED); it is a government agency responsible for issuing the business licenses. Renewal of the license, cancellation and up-gradation are also handled by Dubai Economic Development (DED). To ease the investors Dubai Economic Development (DED) operates for different localities, thought scrutiny process of the application is strict but department ensures the quick application processing. In Dubai mainland, Dubai Economic Development (DED) issues four types of licenses, commercial, professional service, Branch office and industrial license.

To setup your business in Dubai mainland under commercial license you are by law mandated to have the help from local UAE resident which is also called local sponsor. Local sponsor is by law hold the 51% shares of your business and you will hold only 49% of shares. However you are given full administrative rights. You can draw contracts with local sponsor and allocate a yearly fee for being a sponsor. Local sponsor sometimes work as silent partners. Local sponsor can be an individual or it can be a UAE based company or group.

However, if you are setting up a business which involve professional services you do not need to have a local sponsor, in that case you only need a service agent. Service agent works on your behalf and helps you deal with the local administrative authorities to start your business. You are allowed to hold 100% of your professional business and service agent will only be paid once for the service he offered.

Free zones are special economic zones in Dubai which are specially designed to attract the foreign investment. Free zone based business are fully owned by the investor and there are plenty of options to choose with. Every free zone in Dubai has a governing authority or free zone authority. For business setup in Dubai you would need deal with the free zone authority. You may be asked by the authority to provide different legal documents before you finally give the go ahead in form of license by that authority.

Free zone offers different attractive options for foreign investors such as you are given 100% of ownership of your business. There are many options free of tax you can avail like no personal income tax, corporate tax exemptions. There are different types of business setup options in Dubai free zones like you can start of your business enterprise as a limited liability company or service provider organizations, there are different licensing options. Business setups in free zones are allowed to perform international trades. When time comes you can easily wind your business. There is less paper work involved when it comes to end your business from a free zone.

Offshore is another type of business setup offered in Dubai and has been very famous. Offshore means a business entity setup outside of the resident country in an offshore jurisdiction. Dubai offshore jurisdiction provides number of benefits to your business in terms of asset protection, tax optimization and business expansion. Businesses setup in Dubai offshore jurisdiction must abide the offshore companies rules and regulations and is not allowed to trade inside the offshore jurisdiction.

To sum up, after making decision with the kind of business you are willing to start in Dubai you need to deal with the concerned authority. The best way is to hire a professional help. You will be able to find number of consulting firms who are willing to help you deal with the paper work and the authorities. You will be asked by regulating authorities to provide different documents and submit paper work.

Here are few steps you may follow, first of all do research and decide the type of business you are willing to embark, choose jurisdiction and follow through. It is recommended to get the help from a professional when it comes to business setup in Dubai. Ready your paper work for the licensing and get a guide on licensing terms and conditions as there are certain activities you are allowed and certain activities you are not allowed to perform. There are license you can choose which allows multiple business activities.

What’s in a Name? The Rise of the Drones

It is definitely a deliberately provocative front cover heading designed to attract attention – 'the rise of the drones'. The Air Force dislikes the term 'drone' mainly because of the media headlines about drone strikes taking out Taliban insurgents that imply that drones are autonomous robots, all-seeing omnipotent machines that find and destroy their targets without human input.

Instead the Air Force prefers the term 'remotely-piloted aircraft', or RPA, which has also been adopted by the Civil Aviation Safety Authority. Certainly in the military context RPA is more accurate terminology than UAV or 'unmanned aerial vehicle'.

It is true that military platforms like the MQ-9 Reaper (on our front cover) are unmanned aircraft in the sense that a pilot is not physically on-board the aircraft. But it is more accurate to say they are remotely-piloted, as the crew of a Reaper, comprising a pilot and sensor operator, flies the aircraft and makes all the decisions on the employment of its weapons and sensors, from the ground.

While autonomous aircraft may be on the horizon, for now at least UAVs are only unmanned in the sense that there is no-one physically in the aircraft. All decision-making is made by a trained human.

(Indeed, as we report in our feature elsewhere this issue, the RAAF "s director of unmanned systems calls RPAs" hyper-manned "because of the personnel requirements to operate a system capable of 24/7 'persistent' operations.)

Where RPA is more of a misnomer is in the world of small drones that can be purchased by the general public. Yes, small drones are 'piloted' in the sense they are controlled by a pilot on the ground via remote control, but in the vast majority of cases drones are flown by 'pilots' with nothing like the qualifications and aviation knowledge and understanding of a 'pilot' in a traditional manned aircraft.

And that's an area of ​​great concern and controversy. Anecdotally many professionals within the aviation industry, from pilots to air traffic controllers, hold grave concerns that it is only a matter of time before a small drone crashes into an airliner on approach or departing an airport, causing a potential disaster.

CASA faces the unenviable task of trying to regulate an area of ​​aviation that is near impossible to properly control. Small drones are cheap and plentiful, all you need to own one is a credit card with a $ 1,000 balance, a few minutes shopping online at eBay or even Officeworks and voila, you're a drone 'pilot'. (We will know we have hit 'peak drone' when the drone you order online is delivered to your door by an Amazon.com delivery drone.)

The US Defense Advanced Research Projects Agency (DARPA) has launched the Aerial Dragnet program, which "seeks innovative technologies to provide persistent, wide-area surveillance of all [unmanned aircraft] operating below 1,000 feet in a large city", Could there be applications here in keeping airports safe from rogue drones?

The rules covering the commercial operation of drones that weigh more than 2kg requires operators to hold an RPA operator's certificate (ReOC) and the pilot to hold a remote pilot license (RePL) – ie to hold aviation knowledge and training.

But of greater concern are the regulations covering recreational use and the new rules introduced from September 29, covering commercial use of drones weighing less than 2kg. In both cases no formal aviation knowledge is required, with only two key requirements governing their use. aerodromes, "states CASA's website summarising the new amendments to CASR Part 101 introduced on September 29, and" you must not fly your RPA higher than 120 metres (400ft) AGL. "

Essentially these same restrictions apply to recreationally flown drones (and remote-controlled aircraft). But how will an RPA pilot with no formal aviation knowledge and training know when they are flying within 5.5km (or 3nm) of a controlled airport? And how well do they know the dangers of doing so if they decide to disregard those rules?

You must keep your RPA at least 5.5km away from controlled 'Peak drone' will be when the drone you order online is delivered to your door by an Amazon, com delivery drone.

Because there's little way of stopping a drone being flown into controlled airspace, whether through ignorance or deliberate wilfulness, and almost no way of warning of a potential drone strike with a commercial airliner carrying hundreds of passengers until it is too late.

Drones are so small that they can not be detected by air traffic control primary radar, and they're not fitted with transponders.

Short of having Air Force Reaper RPAs patrolling the airspace around our major airports ready to shoot down rogue drones that enter controlled airspace with their Hell fire missiles, what is really needed is a better understanding of the dangers of a 2kg drone impacting a "manned" 737 with 150 passengers and crew.

For decades aviation has focused on minimizing the very real danger of bird strike, so aircraft do already have some level of protection against a drone strike. Still, we need to know more about the risk posed by drones, especially with their solid batteries and motors and spinning rotors.

The perception of drones undoubtedly suffers from their foreboding appearance – whether a Reaper or a recreational drone purchased off eBay they look like something out of a sci-fi movie.

But the threat that drones pose to the safely of pilots and the flying public is more than just perception.